Odisha’s latest excise policy introduces new regulations allowing musical performances and orchestras in licensed liquor shops across the state. According to an official release, this policy will come into effect from September 1, 2024.

The updated policy is set to enhance the ambiance of licensed liquor establishments by permitting live music, which aims to offer a more engaging and enjoyable experience for patrons. However, the new guidelines specifically prohibit dance performances in these venues.

“This policy change is intended to create a more vibrant atmosphere within licensed liquor shops while maintaining decorum,” said a state official. “By allowing musical performances, we aim to enrich the customer experience, although we will not permit dance performances to ensure that the ambiance remains appropriate.”

The decision reflects a broader trend of regulatory adjustments aimed at balancing commercial interests with public norms. The introduction of live music is expected to attract more visitors and potentially increase the business for licensed establishments.

The implementation of the new excise policy comes as part of Odisha’s ongoing efforts to modernize and regulate the liquor industry while aligning with evolving social and cultural trends. The policy will be closely monitored to ensure compliance and address any issues that may arise.

As the policy takes effect, licensed liquor shops in Odisha will need to adapt to these new regulations, incorporating musical performances into their operations while adhering to the prohibition on dance activities.