Bisleri Launches #DRINKITUP Sports Campaign with Shahid Kapoor and Indian Football Stars
Promotes Hydration and Football Fever Across India

Mumbai, December 14, 2024: Bisleri International, India’s leading packaged drinking water brand, has unveiled its latest sports campaign, #DRINKITUP, featuring Bollywood superstar Shahid Kapoor alongside prominent Indian footballers. The campaign celebrates the vitality of hydration and the spirit of football, encouraging audiences to embrace the excitement of the game.

The centerpiece of the campaign is a dynamic film showcasing Shahid Kapoor stepping onto the football field with top Indian football talents. The star-studded lineup includes Indian national team captain Rahul Bheke, alongside footballers Farukh Choudhary, Lallianzuala Chhangte, Rahul KP, and Aakash Sangwan. The players represent popular Indian Super League teams such as Mumbai City FC, FC Goa, Bengaluru FC, Chennaiyin FC, and Kerala Blasters.

Shahid Kapoor, known for his energetic performances and dedication to fitness, brings a refreshing and playful energy to the campaign. His charisma, combined with the electrifying presence of the football stars, creates a compelling narrative that resonates with sports enthusiasts.

Commenting on the campaign, Tushar Malhotra, Director of Sales & Marketing at Bisleri International, said:
“Bisleri is proud to champion football and hydration through our latest #DRINKITUP campaign. Partnering with Shahid Kapoor was an obvious choice due to his passion for fitness and sports. The synergy between Shahid and the players brings an entertaining and inspiring message for our audience.”

The campaign, conceptualized by Bisleri’s in-house creative team with talent management by Wavemaker, marks another milestone in the brand’s sports marketing journey. Over the years, Bisleri International has supported various sporting events, including Procam International’s marathons, the National Games, Ultimate Table Tennis League, Dubai Marathon, Professional Golf Tour of India, and popular cricket franchises in India and the UAE.

Through the #DRINKITUP campaign, Bisleri continues to highlight its commitment to hydration and active lifestyles while capturing the growing enthusiasm for football across India.