Riteish, Genelia Deshmukh Named Brand Ambassadors of MSRTC

Actor couple Riteish Deshmukh and Genelia Deshmukh have been appointed as brand ambassadors of the Maharashtra State Road Transport Corporation (MSRTC), the state-run public transport service.

According to an official release issued on Wednesday, the duo will serve in this role for a period of five years. As brand ambassadors, they will be associated with a range of initiatives aimed at promoting road safety, passenger awareness, and key social messages across the state.

MSRTC, one of India’s largest public transport networks, connects urban and rural regions of Maharashtra and plays a vital role in daily commuting for millions. The inclusion of Riteish and Genelia is expected to enhance outreach efforts and strengthen public engagement through awareness campaigns.

The couple, known for their strong public connect and popularity, are likely to feature in promotional drives encouraging responsible travel behaviour and improved passenger safety standards.