Aditya Birla Group’s Indriya Jewellery Brand Opens First UP Store in Lucknow

Indriya, the premium jewellery brand from the Aditya Birla Group, has marked its entry into Uttar Pradesh with the launch of its first store in the state, located in Lucknow’s Gomti Nagar.

The inauguration, held on Saturday, was attended by Indriya CEO Sandeep Kohli, who highlighted Uttar Pradesh as a key market for the jewellery industry, citing its vast population and growing demand for quality jewellery across segments.

“Uttar Pradesh is a significant market for us. We’ve curated a wide range of designs and price points to meet the diverse preferences of our customers here,” Kohli said during the launch.

With the Lucknow store setting the tone, Indriya plans to further expand its footprint in the state with upcoming stores in cities like Kanpur and Noida in the near future.

The brand’s latest store in Gomti Nagar offers an extensive collection of contemporary and traditional jewellery, aiming to appeal to both everyday buyers and premium customers.

This move marks a strategic push by the Aditya Birla Group to strengthen its presence in North India’s jewellery market, blending high-quality craftsmanship with accessibility.

Aditya Birla Group’s Indriya Jewellery Brand Opens First UP Store in Lucknow

Indriya, the premium jewellery brand from the Aditya Birla Group, has marked its entry into Uttar Pradesh with the launch of its first store in the state, located in Lucknow’s Gomti Nagar.

The inauguration, held on Saturday, was attended by Indriya CEO Sandeep Kohli, who highlighted Uttar Pradesh as a key market for the jewellery industry, citing its vast population and growing demand for quality jewellery across segments.

“Uttar Pradesh is a significant market for us. We’ve curated a wide range of designs and price points to meet the diverse preferences of our customers here,” Kohli said during the launch.

With the Lucknow store setting the tone, Indriya plans to further expand its footprint in the state with upcoming stores in cities like Kanpur and Noida in the near future.

The brand’s latest store in Gomti Nagar offers an extensive collection of contemporary and traditional jewellery, aiming to appeal to both everyday buyers and premium customers.

This move marks a strategic push by the Aditya Birla Group to strengthen its presence in North India’s jewellery market, blending high-quality craftsmanship with accessibility.