A R Rahman, Pharrell Williams Collaborate on Punjabi Track ‘Yaara’ for Louis Vuitton Paris Show

In a striking fusion of global music and high fashion, Oscar-winning Indian composer A R Rahman has teamed up with Grammy-winning American artist Pharrell Williams to create a Punjabi track titled “Yaara” for Louis Vuitton’s Summer 2025 men’s showcase in Paris.

The vibrant composition, performed by singer Romy, infused traditional Punjabi rhythms with contemporary global sounds, offering a culturally rich and energetic soundtrack for the high-profile runway event held on Tuesday. The show marked Pharrell Williams’ latest outing as Men’s Creative Director for the iconic French luxury brand.

“Yaara” set the tone for an event that celebrated diversity and global influences, as models walked the ramp wearing Pharrell’s latest designs — a blend of street style, heritage, and luxury. The collaboration between Rahman and Williams reflects an evolving trend in the fashion industry that embraces multicultural sounds and talent.

Rahman, known for bridging Eastern and Western musical traditions, expressed his excitement about the cross-cultural project, while Pharrell highlighted the importance of celebrating music as a universal language in fashion storytelling.

The track has already garnered buzz across social media for its bold experimentation and is being hailed as a milestone moment in merging Indian musical heritage with international haute couture.