Parimatch Sports, a leading sportswear brand and associate sponsor of the Pro Kabaddi League (PKL), has launched an engaging campaign ahead of Ridley Scott’s “Gladiator II.” Titled “Kabaddi Gladiators,” the campaign draws powerful parallels between Kabaddi players and the fierce bravery of ancient gladiators.

The flagship video features a gladiator arena, with the iconic ‘kabaddi-kabaddi’ chant resonating through the battlefield. It showcases the courage, strength, and strategy required in both sports, inviting fans to embrace challenges and conquer adversaries. The narrative poses a compelling question: “Hai Himmat Panga Lene Ki?” (Are you daring enough to take the challenge?), inspiring viewers to reflect on their own resilience.

Parimatch Sports, since its partnership with PKL in 2021, has expanded beyond traditional sponsorship. The brand focuses on enhancing fan engagement through exclusive meet-ups with PKL legends, giveaways, and immersive events, fostering a deeper connection with the sport.

“We aim to celebrate the spirit of Kabaddi and its players like Parteek Dahiya, Ashu Malik, and Vijay Malik, who epitomize resilience and determination,” said the Parimatch Sports Press Office. “This campaign is more than a promotion—it’s an anthem for Kabaddi’s courageous athletes.”

Parimatch Sports continues to inspire fans, empowering them to embrace challenges and strive for victory, echoing the spirit of Kabaddi champions.