Mumbai, April 24 – National Award-winning actor and entrepreneur Kriti Sanon has been announced as the latest brand ambassador for Bloom, a fast-growing chain of tech-savvy hotels catering to young and value-conscious travelers across India.

The announcement was made alongside the launch of Bloom’s new campaign, #BloomToYourBest, which features Sanon in a powerful monologue reflecting on her personal and professional journey. The campaign highlights themes of resilience, growth, and self-belief—values that mirror both Sanon’s story and Bloom’s brand ethos.

Known for its clean, modern aesthetics and affordability, Bloom has quickly gained popularity among smart travelers seeking comfort without compromise. With its signature yellow-and-white design, the brand has established a strong presence in major Indian cities like Mumbai, Delhi, Bengaluru, Chennai, Pune, and Hyderabad, with more locations in the pipeline.

“Kriti embodies the spirit of Bloom – vibrant, dynamic, and always striving for excellence,” said a spokesperson for the brand. “Her journey as a successful actor and entrepreneur is an inspiration for modern India, much like our mission to offer a fresh and reliable stay experience to the new-age traveler.”

Sanon, who has steadily built her career in both cinema and business, said she resonated with Bloom’s vision. “Bloom is all about being the best version of yourself, wherever life takes you. That’s a message I truly believe in,” she shared.

The #BloomToYourBest campaign is set to run across digital and social platforms, further reinforcing Bloom’s appeal to India’s vibrant, travel-loving youth.

Kriti Sanon Joins Bloom as Brand Ambassador, Launches #BloomToYourBest Campaign

National Award-winning actor and entrepreneur Kriti Sanon has been announced as the latest brand ambassador for Bloom, a fast-growing chain of tech-savvy hotels catering to young and value-conscious travelers across India.

The announcement was made alongside the launch of Bloom’s new campaign, #BloomToYourBest, which features Sanon in a powerful monologue reflecting on her personal and professional journey. The campaign highlights themes of resilience, growth, and self-belief—values that mirror both Sanon’s story and Bloom’s brand ethos.

Known for its clean, modern aesthetics and affordability, Bloom has quickly gained popularity among smart travelers seeking comfort without compromise. With its signature yellow-and-white design, the brand has established a strong presence in major Indian cities like Mumbai, Delhi, Bengaluru, Chennai, Pune, and Hyderabad, with more locations in the pipeline.

“Kriti embodies the spirit of Bloom – vibrant, dynamic, and always striving for excellence,” said a spokesperson for the brand. “Her journey as a successful actor and entrepreneur is an inspiration for modern India, much like our mission to offer a fresh and reliable stay experience to the new-age traveler.”

Sanon, who has steadily built her career in both cinema and business, said she resonated with Bloom’s vision. “Bloom is all about being the best version of yourself, wherever life takes you. That’s a message I truly believe in,” she shared.

The #BloomToYourBest campaign is set to run across digital and social platforms, further reinforcing Bloom’s appeal to India’s vibrant, travel-loving youth.