Cycle Pure Agarbathi partners with Rishab Rikhiram Sharma’s mental wellness tour

Cycle Pure Agarbathi has partnered with internationally acclaimed sitar maestro Rishab Rikhiram Sharma for his India tour titled “Sitar for Mental Health”, an initiative aimed at promoting mental wellness through music and mindfulness.

The tour will travel across major Indian cities including Bengaluru, Mumbai, Pune, Hyderabad, Chennai and Kolkata, bringing together the soothing power of Indian classical music with spiritual fragrance to create a unique, calming experience for audiences.

As a “Prayer Partner”, the heritage incense brand will support the initiative by blending the therapeutic essence of fragrance with the meditative depth of classical music. The collaboration aims to encourage conversations around mental health and promote mindfulness in today’s fast-paced and digital-driven lifestyle.

Organisers said the concept seeks to extend the use of fragrance beyond temple rituals into modern wellness practices, offering audiences moments of reflection, emotional healing and inner balance.

The initiative highlights the growing role of cultural experiences in promoting mental wellbeing, combining traditional Indian music and spiritual elements to create a holistic sensory experience.