Amitabh Bachchan Says KBC Celebrates Knowledge, Returns for Season 17 on August 11

Mumbai, July 18 : Legendary actor Amitabh Bachchan has reaffirmed that Kaun Banega Crorepati (KBC) continues to stand as a tribute to knowledge and the self-confidence it instills in those who dare to dream big. As the beloved quiz show gears up for its 17th season, Bachchan will once again grace the hot seat as host, continuing his iconic association with the program that has become a cultural staple across India.

KBC Season 17 will premiere on August 11, airing Monday through Friday at 9 PM. Ahead of the launch, a new campaign titled “Jahan Akal Hai, Wahan Akad Hai” (Where there is wisdom, there is pride) has been unveiled, directed by acclaimed filmmaker Vikas Bahl.

In a statement, Bachchan said, “Kaun Banega Crorepati has always stood as a celebration of knowledge and the quiet pride that comes with it. This year’s campaign captures that sentiment beautifully. It encourages people to take pride in their intellect and walk tall with the confidence that comes from truly knowing.”

Director Vikas Bahl echoed Bachchan’s sentiments, emphasizing the deeper societal impact of the show. “KBC has always been more than just a quiz show—it reflects India’s evolving mindset. Knowledge today is seen as power, courage, and pride. The swag or ‘akad’ that comes with it isn’t arrogance, but the belief that ‘Main bhi kar sakta hoon’ (I too can do it),” Bahl said.

Over the years, KBC has empowered millions across the country, offering not just prize money but a platform to showcase intellect and resilience. With its 17th season, the show aims to further inspire audiences and foster a culture that values learning and self-belief.