#National #Technology

India’s Internet Users to Exceed 900 Million in 2025, Regional Content Fuels Growth: Report

India is set to achieve a significant digital milestone in 2025, with internet users expected to surpass 900 million, according to a report by the Internet and Mobile Association of India (IAMAI) and Kantar. This growth highlights the country’s rapidly expanding digital footprint, driven largely by the increasing consumption of regional content.

The report attributes the surge to affordable smartphones, widespread availability of low-cost data, and a growing appetite for localized content in regional languages. Rural areas are witnessing the fastest growth, with regional language platforms and applications playing a crucial role in bridging the digital divide.

As of 2024, India had approximately 870 million internet users, with rural users accounting for a significant share. The report predicts this trend will continue, making rural India a key contributor to the next phase of growth.

With India already one of the largest online markets globally, the increasing focus on vernacular content is expected to reshape digital services, e-commerce, and entertainment. The report also highlights the potential for growth in digital literacy and infrastructure to ensure equitable access across all demographics.

As the country embraces this digital transformation, businesses and policymakers are poised to capitalize on the opportunities offered by this unprecedented surge in internet penetration.

Leave a comment

Your email address will not be published. Required fields are marked *