Havells India Ltd announced a strategic partnership with the UAE-based Jumbo Group on Monday, marking its entry into the kitchen appliances segment in the region. Jumbo Group, a leading distributor of consumer electronics and technology products, will facilitate Havells’ expansion into the UAE market.

As part of this alliance, Havells’ premium kitchen appliances, including mixer grinders, will initially be available online through Jumbo’s e-commerce platform, jumbo.ae. This will be followed by a rollout in physical retail stores across the UAE.

“This collaboration not only marks a significant step in strengthening Havells’ brand presence but also in expanding our channel reach to significantly enhance customer access to our innovative products,” said Rahul Murgai, Senior Vice President of Havells India.

The partnership with Jumbo Group is expected to leverage the distributor’s extensive network and market expertise, thereby boosting Havells’ footprint in the competitive UAE market. This move aligns with Havells’ strategy to broaden its international presence and cater to a growing demand for high-quality kitchen appliances.

Key Highlights:

• Strategic Partnership: Havells India teams up with Jumbo Group to enter the UAE kitchen appliances market.
• Product Launch: Initial offerings include premier kitchen appliances like mixer grinders, available first on jumbo.ae.
• Retail Expansion: Products will subsequently be distributed through Jumbo’s retail stores.
• Brand Growth: Partnership aims to enhance Havells’ brand presence and customer access in the UAE.
• Market Strategy: Aligns with Havells’ strategy to expand its international market presence.

The collaboration is poised to create new opportunities for Havells in the UAE, providing consumers with access to the company’s innovative and high-quality kitchen appliances.