Odisha launches ‘Think India, Think Odisha’ campaign

The Odisha government on Wednesday unveiled a new tourism brand positioning and tagline — “Think India, Think Odisha” — aimed at boosting the state’s visibility as a global travel destination.

The announcement was made alongside the launch of the OMC Puri Coastal Marathon, a first-of-its-kind international sporting event designed to promote sports and experiential tourism in the state.

Deputy Chief Minister Pravati Parida, who also holds the Tourism portfolio, attended the event and highlighted the government’s efforts to position Odisha as a leading tourism hub.

According to an official statement, the rebranding aligns with the state’s long-term vision of ‘Samrudh Odisha-2036’ and India’s broader ‘Vikshit Bharat 2047’ roadmap. It reflects Odisha’s shift from being a lesser-known destination to a confident and globally competitive tourism hotspot.

The initiative is expected to strengthen Odisha’s tourism identity by combining cultural heritage, natural beauty, and emerging sports tourism offerings, while attracting both domestic and international visitors.