Delhi-NCR, Bengaluru, Hyderabad Lead magicpin’s Food Delivery Volumes in 2025

Delhi-NCR, Bengaluru and Hyderabad emerged as the top contributors to food delivery volumes on magicpin in 2025, underscoring strong demand from major urban centres, the company said on Friday.

The country’s third-largest food delivery platform added over six lakh student and corporate users during the year through its Inner Circle programme, which offers exclusive deals and benefits to frequent users.

magicpin also significantly expanded its merchant base, on-boarding more than 80,000 merchants across food delivery, budget dining and fine dining categories in 2025, further strengthening its presence in India’s competitive food services market.

The company’s rapid delivery vertical, magicNOW, played a growing role in overall volumes. The 15-minute quick delivery service accounted for 13 per cent of total food delivery orders after scaling operations to 20 cities during the year.

With steady user additions, wider merchant partnerships and the expansion of quick commerce-led food delivery, magicpin said it continues to focus on enhancing affordability, speed and accessibility for urban consumers across key Indian markets.