Lee Byung-hyun on the Global Success of Korean Content: ‘We Need to Push Ourselves to Be More Creative’By Bedika
The global popularity of Korean content is an “unbelievable phenomenon” and a source of immense pride for actors in Korea, says acclaimed actor Lee Byung-hyun, star of the record-breaking series Squid Game.
Directed by Hwang Dong-hyuk, Squid Game captured the world’s attention upon its release in 2021. The gripping drama follows a group of financially struggling and debt-ridden individuals lured into a deadly competition featuring twisted versions of childhood games, all for a life-changing prize of 45.6 billion won. The series quickly became Netflix’s most-watched show ever, solidifying the international appeal of Korean storytelling.
Speaking about the remarkable rise of Korean content, Lee Byung-hyun emphasized the importance of continuous innovation and creativity. “The global response to our stories is incredible, but it also challenges us to push our creative boundaries even further,” the actor said.
The second season of Squid Game is already creating waves. According to a recent Ormax report, Squid Game S2 has emerged as the most-watched international original in India, highlighting the show’s immense appeal across cultures.
The success of Squid Game is part of a broader wave of K-content that has captured the hearts of audiences worldwide, spanning genres from dramas to films and even music, with K-pop’s dominance in the global music scene.
Lee Byung-hyun acknowledged the responsibility that comes with such widespread acclaim, stating, “It’s a matter of pride for all of us working in Korea, but it also motivates us to tell more unique, compelling stories that resonate universally.”
The anticipation for Squid Game S2 is a testament to the global appetite for high-quality Korean content, further cementing South Korea’s position as a cultural powerhouse on the world stage.