JSW Steel has announced its ambitious goal to capture 50% of the market share in the coated steel segment within the next year. The company has introduced a new zinc-magnesium-aluminium alloy coated steel, branded as JSW Magsure, and plans to rapidly scale its presence in this specialized market.

A JSW Group spokesperson revealed that the company has invested approximately ₹500 crore to establish a production capacity of 0.9 million tonnes per annum at its facilities in Karnataka and Maharashtra. These locations will serve as the manufacturing hubs for the new JSW Magsure product line.

“JSW Steel is committed to innovation and excellence. The introduction of JSW Magsure is a significant step towards enhancing our product portfolio and meeting the evolving needs of our customers. We are confident that Magsure will set new standards in the coated steel segment,” the spokesperson stated.

The company’s strategic investment and focused approach are expected to drive rapid growth and establish a strong foothold in the coated steel market. With the launch of Magsure, JSW Steel aims to provide superior quality and performance, catering to a wide range of applications in various industries.

JSW Steel’s move is poised to strengthen its position as a leader in the Indian steel industry, further consolidating its market share and reinforcing its commitment to delivering high-quality, innovative steel solutions.