Superplum has launched its highly anticipated lychee season as West Bengal and Bihar, India’s leading lychee-producing states, reach peak production. Known for their delicate flavor and complexity, Indian lychees often face significant wastage due to inadequate supply chains.

Superplum aims to revolutionize the lychee market with its innovative approach. By implementing a modern supply chain that ensures freshness from farm to consumer, Superplum’s cleaned and destemmed lychee packs are now available in major Indian cities and will soon be offered internationally.

The company’s process involves chilling, trimming, cleaning, and packing lychees directly at the farm, preserving their natural flavor, aroma, and nutritional value without the use of sulfates for extended shelf life. Consumers can verify the origin of their lychees and check pesticide test reports by scanning a QR code on the packaging.

Available through various online platforms and retail chains like Zepto, Amazon Fresh, Star Bazaar, and more, Superplum’s lychees aim to reduce wastage, enhance grower incomes, and expand global market access for Indian produce.

Superplum, supported by Silicon Valley investors, continues to innovate in Indian agriculture, setting new standards for quality and sustainability in fresh produce supply chains.

For more information, visit shop.superplum.com or follow Superplum’s journey on social media.