In celebration of Global Handwashing Day, Godrej Magic Handwash, a leading personal care brand under the Godrej Consumer Products Limited (GCPL) umbrella, has spearheaded a nationwide initiative to promote the importance of hand hygiene for a healthier lifestyle. Through a series of impactful efforts, including a digital film, partnerships with educational institutions, and engaging influencers, the brand aims to reinforce the significance of proper handwashing in maintaining health and preventing disease.

Godrej L’Affaire, the owned media platform of Godrej Industries Group, took center stage by releasing a compelling digital film that showcases the importance of the complete handwashing ritual. The film highlights the steps of effective handwashing, ensuring that the message reaches a broad audience to emphasize the role of cleanliness in fostering a healthy lifestyle.

In an effort to expand its reach, Godrej Magic Handwash partnered with Teach for India to roll out a hand hygiene education program that impacted more than 500 classrooms across the country. This initiative sought to instill the habit of handwashing among children, ensuring that the message of hygiene is deeply rooted in their daily routines. Through interactive sessions and demonstrations, students were educated on the life-saving benefits of hand hygiene.

Adding to its digital momentum, the brand also collaborated with over 50 content creators, leveraging their platforms to spread awareness on the significance of handwashing. These creators shared informative and engaging content to inspire their audiences to adopt healthy hygiene habits. Through a wide range of digital channels, the message of hand hygiene was amplified, reaching millions of users across social media.

Commenting on the initiative, a spokesperson from Godrej Magic Handwash said, “Global Handwashing Day serves as an important reminder of the critical role hygiene plays in our overall well-being. With our efforts, we aim to make handwashing a daily habit for every individual, particularly children, who are the future of our nation.”

By championing the cause of hand hygiene through education and digital engagement, Godrej Magic Handwash continues to lead the conversation on promoting a healthier, more sustainable lifestyle for everyone.