In a bid to foster genuine human connections and promote sustainability, Coca-Cola India has launched the #BenchPeBaat campaign in celebration of World Environment Day. This initiative highlights the company’s commitment to a circular economy and creating a World Without Waste. The campaign features the installation of 380 sustainable benches across 10 cities in India, all crafted from 50 kgs of recycled plastic waste collected during the ICC Cricket World Cup 2023.

The #BenchPeBaat initiative, undertaken by Coca-Cola India’s foundation, Anandana, in collaboration with United Way Mumbai, aims to revive the spirit of face-to-face conversations and strengthen community bonds. These benches have been strategically placed in schools, colleges, public parks, and municipal corporation offices, providing inviting spaces for people to sit and engage in meaningful dialogues.

A Step Towards Sustainability

Coca-Cola India’s #BenchPeBaat campaign is a testament to the company’s dedication to environmental sustainability. By repurposing plastic waste into functional public amenities, Coca-Cola India is addressing the pressing issue of plastic pollution and promoting the principles of a circular economy. This initiative not only reduces waste but also creates tangible benefits for communities, transforming discarded materials into valuable public resources.

Creating Spaces for Conversations

The sustainable benches serve a dual purpose: environmental preservation and social interaction. Positioned in key locations within 10 cities, these benches invite people to pause and connect, fostering a sense of community and belonging. The campaign embodies the essence of Coca-Cola’s brand – bringing people together and refreshing the world.

Impact and Outreach

Through the #BenchPeBaat campaign, Coca-Cola India demonstrates how corporate responsibility can intersect with community well-being. The initiative underscores the importance of sustainability and the power of collaboration between businesses and non-profit organizations like United Way Mumbai. By integrating recycled materials into everyday public infrastructure, Coca-Cola India is setting a precedent for innovative environmental stewardship.

A Commitment to a World Without Waste

The #BenchPeBaat campaign is part of Coca-Cola India’s broader commitment to creating a World Without Waste. This global initiative aims to collect and recycle the equivalent of every bottle and can the company sells by 2030. In India, the campaign is a significant step towards achieving this goal, showcasing how waste can be transformed into valuable community assets.

Conclusion

As the world grapples with environmental challenges, initiatives like #BenchPeBaat offer a hopeful vision of how sustainable practices can be integrated into daily life. Coca-Cola India’s campaign not only addresses plastic waste but also strengthens community ties, illustrating the company’s holistic approach to sustainability and social responsibility.

By celebrating World Environment Day with such a meaningful initiative, Coca-Cola India is inspiring others to consider the impact of their waste and the potential for its transformation. The #BenchPeBaat campaign is a reminder that every effort counts in the journey towards a more sustainable and connected world.