China International Advertising Festival and AdAsia Beijing 2025 conclude with global industry collaboration

The 32nd China International Advertising Festival (CIAF 2025) and the 34th AdAsia Beijing 2025 concluded successfully at the Zhongguancun International Innovation Center, marking a milestone in global advertising collaboration.

Held from October 24 to 26, the dual event was jointly hosted by the China Advertising Association, the Haidian District People’s Government of Beijing Municipality, and the Asian Federation of Advertising Associations. It was the first time China’s advertising industry adopted a “dual-host” international format, reflecting the nation’s growing influence in the global creative economy.

Under the theme “AI-Driven Next-Gen Ads: Converging in China, Pulsing across Asia,” the event brought together over 220 leaders in advertising, marketing, and technology from more than 30 countries and regions. Participants discussed the future of AI-powered creativity, brand innovation, and cross-border collaboration in the fast-evolving digital landscape.

Workshops, panel discussions, and exhibitions showcased cutting-edge ad tech, immersive brand experiences, and sustainable marketing practices. Industry experts emphasized China’s pivotal role in driving technological transformation and global cooperation in advertising.

The successful conclusion of CIAF 2025 and AdAsia Beijing 2025 underscored a shared vision for an interconnected global advertising community embracing innovation and diversity.