The AI anchors, capable of speaking in fifty languages, are designed to provide continuous, around-the-clock news coverage without interruption. These AI anchors will deliver vital information to farmers across India, from Kashmir to Tamil Nadu and from Gujarat to Arunachal Pradesh. They will cover a wide range of topics including agricultural research, market trends, weather updates, and government schemes.

Doordarshan Kisan, the country’s first government TV channel exclusively for farmers, was established on May 26, 2015. Its primary mission is to keep farmers informed about changes in weather, global and local markets, and other critical agricultural developments. Over the years, the channel has successfully met these objectives, helping farmers make informed decisions and plan effectively.

In addition to news updates, DD Kisan also showcases the efforts of progressive farmers, promoting best practices and innovations in the agricultural sector. The channel’s three-dimensional approach focuses on balanced farming, animal husbandry, and plantation, aiming to foster holistic development in rural communities.

The launch of AI Krish and AI Bhoomi represents a new era for DD Kisan, leveraging artificial intelligence to enhance its outreach and efficiency. This innovative step underscores the channel’s commitment to embracing advanced technologies to better serve India’s farming population.