Upsurge, an innovative e-learning platform dedicated to stock market trading and investing, is on a mission to become the leading name in financial education. The company is developing a generative AI tool designed to produce video-based learning content, aiming to make financial education more accessible and affordable, according to co-founders Kunal Shah and Mahip Gupta.

Initially focusing on the Indian market, Upsurge plans to expand globally, tapping into burgeoning international financial markets. The platform, previously known as Valuationary before being acquired and rebranded by Raise Financial Services in 2022, is designed to cater to the growing demand for stock market education among both novice and experienced traders.

“At Upsurge, we believe that stock market participants should learn how to trade and invest effectively to minimize mistakes,” said Gupta. “Our courses are designed to provide comprehensive education to help users become proficient traders and investors.”

Upsurge offers a wide array of courses tailored to different skill levels, from beginners to seasoned market participants. With a focus on the Futures and Options (F&O) segment, where a significant number of traders fail to make profits, the platform aims to guide users towards more successful trading strategies.

“Our generative AI tool will make our learning content even more accessible and affordable,” Shah stated. “This aligns with our mission to help people trade and invest correctly through well-produced courses, live sessions, mentorship programs, and social media initiatives.”

The platform boasts over 60 courses and more than five mentorship programs covering various aspects of trading and investing, including options trading, technical analysis, investing strategy, and personal finance. With a user base exceeding 100,000, Upsurge is rapidly growing its community of learners who are honing their trading and investing skills.

Upsurge relies heavily on Amazon Web Services (AWS) to manage and scale its operations. Utilizing services like EC2 for autoscaling servers, CloudFront, Elemental MediaConvert, and S3 for content storage and streaming, Upsurge ensures a seamless user experience. Additionally, Amazon’s Simple Email Service (SES) has been instrumental in converting free users to paid subscribers, boosting Upsurge’s growth.

“Life has changed drastically for our team since the acquisition,” Shah noted. “We are rolling out courses and products at lightning speed while ensuring exceptional value for our users. This is why Upsurge is one of the most affordable platforms for learning trading and investing in India.”

Looking ahead, Upsurge plans to gamify its learning process to enhance engagement and increase course completion rates, which currently stand at around 25 percent. This gamification strategy is expected to make the learning experience more interactive and enjoyable.

“Our vision is to become the number one learning platform in the finance domain,” Shah declared. “With the continuous support of AWS, we are confident in our ability to scale and achieve this goal.”

With over 50 traders, investors, and fund managers contributing to its educational content, Upsurge has built a vibrant community of over half a million learners. The platform’s commitment to quality education and affordability is set to transform the landscape of financial learning, both in India and globally.