#Business

Sony Predicts India to Surpass Japan as Third Largest Market Globally

Sony, the Japanese consumer electronics giant, forecasts that India will soon surpass its home market and become the company’s third largest market globally within the next two years. Sunil Nayyar, Managing Director of Sony India, highlighted expectations that India’s revenue could reach Rs 10,000 crore, driving this significant shift.

In the fiscal year 2022-23, Sony India reported revenues amounting to Rs 6,353 crore. Nayyar emphasized that the company’s strategy focuses on leveraging growth in premium television sales alongside robust performance in audio and imaging products.

“India’s potential as a market is immense, and we anticipate substantial growth driven by our premium television offerings and expanding audio and imaging segments,” Nayyar remarked.

Sony India is particularly optimistic about the rapid expansion of the gaming sector and the increasing demand for imaging solutions, reflecting evolving consumer preferences and technological advancements.

The company’s bullish outlook underscores India’s strategic importance in Sony’s global operations, highlighting the nation’s growing consumer base and rising purchasing power across various product categories.

As Sony continues to innovate and expand its product portfolio tailored to Indian market preferences, the anticipated revenue milestone reflects a confident stance towards capturing a larger share of India’s dynamic consumer electronics market.

Looking ahead, Sony India remains committed to enhancing its market presence and fostering deeper consumer engagement through innovative products and strategic initiatives aimed at sustaining growth and leadership in the competitive landscape.

The projections reaffirm Sony’s confidence in India’s economic resilience and consumer appetite for advanced technology solutions, positioning the country as a pivotal growth engine in Sony’s global market strategy.

With ongoing investments and strategic alignments, Sony aims to capitalize on India’s expanding digital ecosystem and reinforce its market leadership across key product categories in the years to come.

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