Macho Sporto, a leading innerwear brand under JGH, proudly announces Bollywood star Sidharth Malhotra as its new face. With the tagline ‘YEH TOH BADA TOING HAI’, the brand aims to blend solidity with energy, capturing the essence of modern masculinity. The latest TVC, set amidst cricket fever, champions the female gaze, featuring Malhotra’s charm. This collaboration promises to elevate Macho Sporto’s legacy of innovation and style, resonating with the dynamic Indian consumer.