Odisha Celebrates ‘Traditional Attire Day’ to Promote Handloom HeritageOdisha observed ‘Traditional Attire Day’ on Thursday, with state government employees, political leaders, and citizens donning handloom garments to celebrate the rich textile heritage of the state.

The initiative is part of the ongoing ‘Odia Pakhya’ (Odia Fortnight) celebrations, which began on April 1 (Odisha Day) and will continue until April 14 (Odia New Year). The campaign aims to promote Odisha’s traditional attire and encourage the use of locally woven fabrics.

Chief Minister Mohan Charan Majhi and Culture Minister Suryabanshi Suraj had urged people to embrace handloom clothing as a tribute to Odisha’s weaving industry and skilled artisans. Several state officials and ruling BJP leaders were seen wearing handwoven sarees, dhotis, and kurtas to mark the occasion.

The celebration highlights the significance of Odisha’s textile industry, which is known for its intricate Sambalpuri, Bomkai, and Berhampuri weaves. The government has been actively working towards preserving and promoting the handloom sector, ensuring better livelihoods for artisans.

With growing awareness about sustainable fashion and local craftsmanship, initiatives like ‘Traditional Attire Day’ serve as a step toward reviving Odisha’s handloom legacy and reinforcing cultural pride.