Hero MotoCorp, the world’s largest motorcycle and scooter manufacturer, has been announced as the Title Sponsor for the Hockey India League (HIL) for the next three seasons, starting from 2024-25. This partnership highlights Hero MotoCorp’s dedication to fostering the growth of hockey in India and promoting its rich sporting heritage.

The much-anticipated tournament kicks off on December 28, 2024, featuring eight men’s teams and, for the first time, four women’s teams—a groundbreaking development in Indian hockey. The introduction of the Women’s Hockey India League reflects a significant stride in empowering women athletes and strengthening gender inclusivity in sports.

Hero MotoCorp’s Vision for Indian Hockey
Sanjay Bhan, Executive Vice President of Hero MotoCorp, emphasized the brand’s commitment to sports development, saying, “Hockey is a reflection of India’s sporting legacy. Our association with the Hero Hockey India League is aimed at celebrating this legacy, inspiring the next generation of athletes, and uniting communities through the sport. We extend our best wishes to all the teams and players.”

Boosting HIL’s Global Appeal
Dr. Dilip Tirkey, Chairperson of the HIL Governing Committee, expressed optimism about the partnership: “Hero MotoCorp’s involvement will elevate the league’s stature and visibility. This collaboration is a step forward in showcasing hockey as #IndiaKaGame and building a vibrant platform for emerging talent.”

Adding to this, Bhola Nath Singh, Member of the HIL Governing Committee, remarked, “The partnership with Hero MotoCorp is a testament to the league’s growing popularity. Their support will further strengthen hockey’s position as a unifying force in India.”

Expanding Reach and Fan Engagement
The Hero Hockey India League will engage audiences across television, digital platforms, and radio, ensuring fans are connected to every match. With Hero MotoCorp’s backing, the league aims to nurture hockey talent, inspire future generations, and reinforce India’s position on the global hockey stage.

As the league gears up for its new season, the partnership between Hero MotoCorp and the Hockey India League marks a promising chapter for Indian hockey and its enduring legacy.