Iconic motorcycle brand BSA, owned by the Mahindra Group, has officially entered the Indian market. The company launched its flagship model, the Gold Star 650, at a starting price of Rs 2.99 lakh (ex-showroom Delhi) on Thursday.  

BSA, or Birmingham Small Arms Company, is a legendary name in the motorcycle world. Acquired by Mahindra Group’s Classic Legends in 2016, the brand joins the stable alongside Jawa and Yezdi.  

The Gold Star 650, a modern interpretation of the classic British roadster, is expected to appeal to motorcycle enthusiasts seeking a blend of heritage and performance. With this launch, BSA aims to carve a niche for itself in India’s growing premium motorcycle segment.  

Classic Legends, known for its revival of iconic motorcycle brands, is looking to replicate its success with BSA in the Indian market.